Definition of Digital Marketing Strategy
Digital Marketing is an effort made to promote a brand or product using digital media to reach consumers on time and are very relevant.
Many people promote their products or brands through social media, such as Facebook, Instagram, Blogger, etc. We can trigger a lot of visitors as long as we can implement optimization SEO thoroughly.
For an explanation of what SEO is, please read here.
Digital marketing strategy
Here I will share some digital marketing strategy tips. I am starting from functions, types, and also examples.
1. Digital Marketing Function
We know digital marketing is promotional media carried out via the internet. The function of digital marketing is to allow business people to promote their products widely through the media and can reach more consumers. Even though they don't know each other yet, digital marketing technology can allow businesses to communicate directly with consumers. So that brings him closer.
Related: Ideas of Online Business
When doing business, of course, the point is that we will reap a lot of questions from our consumers. With this digital technology, we can communicate easily even though we are far from our consumers.
2. Digital Marketing Strategy Example
There are several efforts to make your digital marketing business a lot of visitors is to apply some of the types below.
A. Content Marketing
Content Marketing is content that focuses on the process of creating and distributing targeted customers from your business. This type of marketing focuses on creating consistent, relevant, and friendly content for the audience or customers.
You can get more customers more efficiently by creating relevant and much sought after by the audience. Businesspeople can now implement marketing content through blogs, videos (Youtube), podcasts, e-books, etc. This way you can attract more customers.
B. Social Media Marketing
Business people very much do this type. Because with social media, they can promote their products quickly and allow them to attract more buyers.
Nowadays, there are many social media platforms that you can use to start promoting, starting from Facebook, Instagram, Twitter, etc. Choose social media that suits your target customers. For example, if you have a business selling sports clothes, the possible media are Instagram or pubs and Facebook. Then suppose your business specialty is B2B, then Linkedin is the right choice for your business.
Related: 6 Tips Instagram Business
Using social media marketing doesn't require a large budget; you can do it for free. Ready to get started?
C. Affiliate Marketing
If you want your business to be known by many people, you can apply this method to your business. You have to do a partner, or the term collaborates with your potential influencer.
This collaboration can take various forms, from blog content, video content, social media content, etc. You can discuss the cost of this collaboration with your potential Influencers.
D. Instant Massaging Marketing (Whatsapp, Line)
At this time, there are a lot of instant massing users, like me. For example, WhatsApp, Line, Facebook Messenger. With all these examples we can communicate with many people and friends.
You can do this with your digital marketing business to reach your target market personally. You can offer products or services through chat messages sent to your potential targets.
E. Email Marketing
In general, email marketing is used for direct marketing, such as offers, information updates, or promotions for your business. Not only in the form of messages, but you can also interact using email with your customers.
F. PPC/Pay Per Click
PPC or Pay Per Click is a type of advertising promotion held by search engines such as Google. This can allow your product to be on the top page of a Google search with a paired ad. You have to pay some money to start promoting this type of promotion.
G. Search Engine Optimization (SEO)
SEO is a website optimization technique that you can do for free, in contrast to PPC, which you have to pay to get on the first page of Google.
This SEO marketing technique takes a very long time; in contrast to PPC, you only need to pay, then your online store website will immediately be on the first page of Google while the ad is still installed. You should know several things, namely ON-PAGE SEO and OF-PAGE SEO. Understand the right keywords, and your website must be User friendly.
Related: 10 Tips for Determining a Niche Market for an Online Shop Business
So that was about some types of Digital Marketing, then we will give some of the benefits and advantages of digital marketing. Check out his review below.
Benefits of Digital Marketing
The benefit is that you can allow your product to get more buyers by using this digital marketing promotion.
Advantages of Digital Marketing
The main advantage of digital marketing is that you can target a vast market with your customers, costing much less and in an easy-to-learn way.